This evening I got one of those oh so exciting “New AA Styles” emails in my mailbox. I opened it and almost died on the floor laughing after I saw what they were promoting…

“The Thermochromatic T”

I’m pretty sure most of you know where this is going.

Our ultralight Sheer Jersey T-shirt, made with a temperature sensitive pigment that changes between two colors – one when cold, one when warm.

So basically American Apparel took a trip in a time machine & brought back the Hyper Color tee.

For $28 you can feel like its the 90s all over again.

What’s next…Skidz?

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