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Aug 31 / Betsey J

Hellz Bellz Fall 10 “The Rest is her story”

Over the last few years, I’ve watched Miss Lawn and her team at Hellz Bellz build a clothing company that at one time was labeled as “street wear”, into this amazing fashion forward, line stepping, rule breaking brand. Each collection gets better than the next introducing experimental designs and bold silhouettes that will make your style taste buds water. And this is something that can be so clearly seen in the release of Part I to the Hellz Bellz Fall Delivery entitled “The Rest is Her Story”.

This collection tells a story of vengeance paired with sensuality, daring feminine sexuality, and draws inspiration from such exploitation films like “Lady Snowblood” & “Thriller”. The collection is primarily black and white, however the use of leather, ruffled details, and exaggerated shoulders really make the pieces pop. “The Rest is Her Story” is innovative, mind blowing, and has me lusting for more. It leaves me wondering what will they introduce next as I anxiously await the arrival of Part II to the Hellz Bellz Fall 2010 Collection.

Art Direction: Misslawn

Photography: Brooke Nipar

Hair & Makeup: Matisse

Models: Bianca, Kristen, Lena

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